Five Ways to Make Google Love You Google is where it is at. If Google loves you, you can expect your traffic to dramatically increase. You should provide useful content, but that’s up to you. Let’s see what we can do about making Google fall in love with you. 1. Keep your code clean. Messy […]
Confused about Publicity and PR Campaigns? The job of a publicist is to increase public interest in the client. The type of work a publicist does is dependent upon the needs of the client. For example, a publicist who represents an author may be responsible for arranging book tours, sending out review copies, or placing
Social Networking Builds Your Audience Facebook, Twitter, and Instagram are so much more than social sites where we share pictures of our kids, our pets, our meals. If you’re using social media, much of it is indeed social. It’s fun and it’s supposed to be! Where we often find our clients struggling is in using
Even though most marketers use the terms SEO and SEM, they aren’t the same thing, and your website needs both. You know that SEO stands for search engine optimization; SEM is the acronym for search engine marketing.