Marketing! Possibly one of the most important components to your business, but possibly the most dreaded, and almost always the most underfunded. Marketing doesn’t have to be difficult or expensive. What it does have to be is effective. Most business owners are so busy running their business they leave little time for marketing. Effective campaigns are meant to work 24/7, like your very best employee, always working, always productive, and always focused.
Marketing campaigns are most effective when they are executed based on strategic marketing plans. What we generally find is the cart leading the horse, a cool marketing idea gains momentum, the focus becomes on tasks related to that cool idea, but if it’s not part of the bigger picture it becomes a challenge to complete or accurately measure the results.
Smart Think designs strategic marketing campaigns based on client business objectives. Campaigns are creative, organized, effective and measurable.