Does Your Website Have a Call to Action?
When building a website, most people tend to focus on the appearance and the architecture. These are both huge, of course…and that’s one of the many reasons we encourage clients to use WordPress.
Some how, in the midst of writing great content, and creating functionality of the website, you might be surprised at how many people forget the most critical element of the website: the call to action.
Driving traffic to your website is essential. But once your visitors get there, what do you want them to do?
Think about a sales letter. If you were soliciting donations for your favorite charity, you wouldn’t spend 3 paragraphs telling your story, explaining why your organization makes a difference, detailing the audience that benefits from your organization, then simply close the letter with a polite salutation. You would include a call to action – in this particular case – an ASK. You’d ask the recipient to consider making a donation and joining the cause.
Using Mobile to Stay Connected
If you’re like us, you’re old enough to remember the days when you had to call someone, at their house or office, and if they weren’t there you left a message. Most likely with a human being, and when the person you wanted to reach wasn’t in…you just waited until they were near a phone again, and they called you back. (Those were the days when phones were not mobile, and they were plugged into a wall).
Of course then dinosaurs died off and I think the Ice Age arrived, or something. Here we are today, with phones that we take with us everywhere, and they act like a life force. We don’t just get our voicemails, calls, emails, and text on them. We can start our cars, set our television remotes, and even unlock our front doors – all because of our mobile connections.
Since as consumers and every day people we are more and more connected, how does this impact the way that we communicate with our clients or prospects? Sure, email marketing is still around, and sometimes it works. You can send direct mail and you might get a hit or two. Are you overlooking opportunities to connect with your base or community? Have you explored mobile marketing?
